0 Refunds | 50+ Founders | 50,000+ Products Sold
Ready to Finally Build a Profitable Product Brand?
I help founders start or scale product brands using the same frameworks that took my brand from £0 to £36k/month > exit to an 8-figure company.
Only book a call if you're serious about building a profitable e-commerce brand
and ready to take action.
Before I Coached Founders, I Built My Own Brand:
£36k/mo Revenue20+ SKUs, paid and organic, TikTok Shop, affiliate network, full content strategy. Built and ran every channel myself before scaling staff.
50,000+ Products SoldThrough a powerful affiliate strategy across TikTok Shop and our Shopify website. The same playbook I now run for clients.
Launch to ExitSold to an 8-figure company. Not theory from a guru - every framework I teach was tested with my own money on the line.
You don't have to make the same mistakes I did.
I now work with founders looking to launch or scale their own brands (without wasting thousands of pounds, or years of time).
Here are a few founders I've recently worked with...
Alevate Hydrate (Pre Launch > Live)
James & Chris were 5 weeks from launch when they came to me, with a product, but no marketing plan, content, paid ads, or strategy.How I Helped:- Developed their target market and positioning
- Build a full content strategy (ideas, hooks, script)
- Overhauled the website: Added new product bundles & sample packs
- Set up Meta, built ad campaigns, and managed analytics
- Created their highest performing UGC
"My business partner and I saw one of Will’s YouTube videos and wanted to reach out and see if he could add any value before we launched to ensure we hit the ground running.We had a fantastic call with him, knew he was the right fit and signed up for 3 months with him. He provided structure and an action list ready for us to launch- all of the advice was based on his experience of owning his own brand and worked well for ours.He added change to areas that we needed, such as founder led content, website adjustments and brand bundles.Would highly recommend Wills input if you are looking to start a brand - he will think of the things you don’t."James, Co-Founder (Alevate)
WheyBetter: Protein Chocolate
WheyBetter came in as an established brand without a TikTok Shop or content strategy.Inside Startup Club we:- Built their TikTok Shop infrastructure
- Designed a shoppable content system
- Structured their paid ad spend
- Implemented high leverage affiliate strategiesResult: 100+ sales in the first 30 days and a scalable acquisition system for continued growth.
Luke: Myndset Nootropic
Luke came with energy and a lot of ideas - but no concept, formula, supplier, or direction. He needed structure and guidance to cut through the noise, and bring something innovative to market.What We Did:- Narrowed multiple ideas to one validated product
- Defined niche and target market through structured research
- Developed the formula and ingredient stack
- Connected him to a product manufacturer - saving £5,950+Project Wins:- 90 Days from idea to order ready product
- £5,950 saved from a supplier introduction
"I just want to thank you for all the help and guidance you have given me with everything, from taking my idea at the very beginning, through market research & supplier sourcing all the way to launch. You have saved me both time and money and I will 100% be recommending you to anyone who wants to start their own business.I have worked with many people claiming to help with my business however you are the only real authentic person I’ve dealt with, no bullshit just real genuine advice.”Luke, Founder (Myndset)
Sentra Supplements
Lewis came to me in 2026 with a strong product range, but his brand's foundations needed strengthening before scaling.So far we have:- Added new product offers and sample packs to his website for optimised conversions
- Built out his Meta ads account ready for paid custom acquisition
- Developed a TikTok growth strategy to support organic and paid trafficResult: Sentra now has the systems in place to scale properly without wasting budget or time on guesswork.
You've seen the results. Now let's build yours.
Why Work With Me?
You're not talking to a fake BS guru - I built a real brand from £0 > £36k/mo > Exit.Now sharing the same real world strategy I implemented to help you scale your brand the right way, without wasting years of time and thousands of pounds.